Become a Softline Dealer
Join India's premium mattress revolution. We're expanding our dealer network across the country — and looking for ambitious partners who share our passion for quality sleep.
High Margins
Industry-leading dealer margins with volume-based incentives
Low Investment
Minimal initial investment to get started with our range
Full Support
Dedicated account manager and marketing support
Premium Brand
Represent a trusted, award-winning mattress brand
A Business Opportunity Built for Success
Softline Mattresses is one of India's fastest-growing premium sleep brands. Our products are engineered specifically for Indian climates and body types — a unique positioning that drives strong customer demand and repeat business.
- Exclusive territory protection for authorized dealers
- Complete marketing collateral and visual merchandising kit
- Regular product training and sales workshops
- Digital marketing support and local lead generation
- Easy return and warranty claim management
How It Works
Becoming a Softline Dealer is simple. Here's the 4-step process to start your journey.
Submit Inquiry
Fill out the dealer inquiry form below with your details and business information.
Discussion Call
Our regional manager will contact you to discuss the opportunity and answer your questions.
Onboarding
Complete the agreement, receive your starter kit, and attend product training.
Start Selling
Launch your Softline partnership with full support from our team.
50+
Active Dealers
15+
States Covered
10K+
Happy Customers
40%+
Dealer Margins
Dealer Benefits
Everything you need to build a profitable mattress business in your region.
Showroom Support
Get display mattresses, branding materials, and visual merchandising guidance for your store or showroom setup.
Marketing & Leads
Receive co-branded marketing materials, social media content, and local digital advertising support from our team.
Product Training
Comprehensive training on our product range, sleep science, and sales techniques to boost your close rates.
Logistics Support
Streamlined order management with fast delivery to your location. We handle the heavy lifting.
Warranty Management
Hassle-free warranty claim processing. Our 10-year warranty builds customer trust and repeat business.
Territory Rights
Protected exclusive territory ensuring you're the only Softline dealer in your designated area.
Ready to Partner With Softline?
Fill out the inquiry form and our regional business development team will get in touch within 48 hours to discuss the partnership opportunity.
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Call Us Directly
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Email Us
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Head Office
Hotel Arjun International, 5th Floor,
Gurudwara Rd, Naka Hindola,
Lucknow, Uttar Pradesh 226004, India
Dealer Inquiry Form
Tell us about yourself and your business. We'll review your application promptly.
Dealership FAQs
The initial investment is minimal and depends on your region and showroom size. Our team will discuss the exact investment details during the discussion call. We offer flexible options to suit different budgets.
While a dedicated showroom or display area is preferred, we also consider dealers who operate through home furniture stores, existing retail spaces, or online channels. We'll work with you to find the best format.
Our dealer margins are among the best in the industry — typically 40% and above. We also offer additional volume-based incentives and seasonal promotional support to boost your profitability.
We're actively expanding across all major Indian states, with special focus on Tier-2 and Tier-3 cities. If your region is available, we'd love to hear from you — submit an inquiry and our team will confirm territory availability.
Our onboarding process is streamlined to get you up and running quickly. Most dealers are ready to start selling within 2–3 weeks of completing the agreement, including product training and initial stock delivery.
We provide co-branded marketing materials, social media content templates, local digital ad support, and seasonal promotional campaigns. Our marketing team works closely with each dealer to drive local awareness and foot traffic.
Start Your Softline Journey Today
Join India's premium mattress revolution. Limited dealership territories available — apply now before your region is taken.
Apply for Dealership →